About the Challenge

31 days for a better 365.

Around 80% of new year’s resolutions are about health. 

And yet… ~75% of them are abandoned by February.

NOT THIS YEAR. 

We’re inviting you to something different. We’re going to do it together because multiple studies link social support to better health habit adherence.

We’re calling it ‘Don’t Die January’.

If you opt in, we will text you a free easy longevity habit each day. We designed this challenge to be achievable because most resolutions aren’t based on science, are unsustainable, and are very difficult to do. 

We picked 31 longevity microhabits that are… 

+ rooted in data 

+ easy & simple

+ free 

+ things everyone can do

+ for longevity 

They will meaningfully impact your life. 

We will text you one habit per day. You can choose to stack the habits or just try each for one day. Your only goal is that by the end of the month you implement one of these longevity microhabits into your ongoing routine. 

Example longevity microhabit:

These 31 longevity microhabits will cover… sleep, metabolism, social connection, and more.

Your first assignment: 

Opt-in. 

It’s free... we’re not going to sell you anything... and you can always opt out. Challenge begins Jan 1 via SMS. 

It is incredible how quickly your body and mind can change in 31 days.

-Blueprint 

P.S. If you need a little extra incentive, those who opt in will also be in the running to win a year’s supply of Easy Stack.

 

January SMS Giveaway – Official Rules

1. Sponsor

The January SMS Giveaway (“Giveaway”) is sponsored by [Blueprint / Continuance LLC] (“Sponsor”). Sponsor is the sole brand associated with this Giveaway.

2. Eligibility

The Giveaway is open to legal residents of the United States only, who are 18 years of age or older at the time of entry. Employees, contractors, officers, directors, and agents of Sponsor and their immediate family members or household members are not eligible to participate.

Void where prohibited by law.

3. Giveaway Period

The Giveaway begins on December 30, 2025 at 12:00 AM ET and ends on January 31, 2026 at 11:59 PM ET (“Giveaway Period”). The winner will be selected and announced on or before February 15, 2026.

4. How to Enter

To enter the Giveaway, participants must sign up to receive SMS messages from Sponsor during the Giveaway Period.

Limit one (1) entry per person. No purchase is necessary to enter or win. A purchase will not increase your chances of winning.

By entering, participants agree to receive recurring automated marketing text messages from Sponsor. Message and data rates may apply. Consent is not a condition of purchase. Participants may opt out at any time by replying STOP.

5. Prize

One (1) winner will receive a prize package with a total Approximate Retail Value (“ARV”) of $1,176 USD.

Prize is non-transferable and may not be substituted for cash or other items, except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable.

6. Winner Selection & Notification

The winner will be selected in a random drawing from all eligible entries received during the Giveaway Period.

The winner will be notified via the contact information associated with their SMS entry. If the selected winner does not respond within 72 hours of notification, is found to be ineligible, or fails to comply with these Official Rules, Sponsor reserves the right to select an alternate winner.

7. Taxes

The winner is solely responsible for all federal, state, and local taxes associated with receipt or use of the prize. Sponsor may require completion of an affidavit of eligibility and/or IRS Form W-9 prior to prize fulfillment.

8. Publicity

By accepting the prize, the winner grants Sponsor permission to use their name, likeness, and/or entry for promotional purposes in any media without additional compensation, unless prohibited by law.

9. Release & Limitation of Liability

By participating, entrants agree to release and hold harmless Sponsor and its affiliates from any liability arising from participation in the Giveaway or acceptance, use, or misuse of the prize.

Sponsor is not responsible for technical issues, lost or delayed SMS messages, or any errors that may occur in the administration of the Giveaway.

10. Privacy

Information collected from entrants is subject to Sponsor’s Privacy Policy. By entering, participants consent to Sponsor’s collection and use of their information for purposes of administering the Giveaway and SMS communications.

11. General Conditions

Sponsor reserves the right to cancel, suspend, or modify the Giveaway if fraud, technical failures, or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Giveaway.

This Giveaway is not sponsored, endorsed, or administered by, or associated with, any third-party platforms.

12. Governing Law

The Giveaway and these Official Rules are governed by the laws of the United States and the state in which Sponsor is headquartered, without regard to conflict of law principles.

 

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January Weekly Instagram Giveaways – Official Rules

1. Sponsor

The January Weekly Instagram Giveaways (“Giveaway”) are sponsored by [Blueprint / Continuance LLC] (“Sponsor”). Sponsor is the sole brand associated with this Giveaway.

2. Eligibility

The Giveaway is open to legal residents of the United States only, who are 18 years of age or older at the time of entry. Employees, contractors, officers, directors, and agents of Sponsor and their immediate family members or household members are not eligible to participate.

Void where prohibited by law.

3. Giveaway Period

The Giveaway consists of four (4) weekly giveaways running throughout January 2026.

Each weekly Giveaway begins at 12:00 AM ET on the applicable start date and ends at 11:59 PM ET on the applicable end date (each, a “Weekly Giveaway Period”). Sponsor will announce one (1) winner per week during January 2026.

Sponsor’s clock is the official timekeeping device.

4. How to Enter

To enter a Weekly Giveaway, participants must follow the instructions provided in the applicable Instagram post during the relevant Weekly Giveaway Period (e.g., liking the post, commenting, following the account, or other actions specified).

Limit one (1) entry per person per Weekly Giveaway Period, regardless of method of entry. No purchase is necessary to enter or win. A purchase will not increase chances of winning.

This Giveaway is not sponsored, endorsed, administered by, or associated with Instagram.

5. Prize

Each week, one (1) winner will receive a prize with an Approximate Retail Value (“ARV”) of $98 USD.

Total ARV of all prizes awarded during January is $392 USD.

Prizes are non-transferable and may not be substituted for cash or other items, except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable.

6. Winner Selection & Notification

One (1) winner will be selected for each Weekly Giveaway in a random drawing from all eligible entries received during the applicable Weekly Giveaway Period.

Winners will be notified via Instagram direct message and/or by being tagged in a comment. If a selected winner does not respond within 72 hours of notification, is found to be ineligible, or fails to comply with these Official Rules, Sponsor reserves the right to select an alternate winner.

7. Taxes

Winners are solely responsible for all federal, state, and local taxes associated with receipt or use of the prize. Because the ARV of each prize is under $600, Sponsor is not required to issue a Form 1099; however, tax obligations remain the responsibility of the winner.

8. Publicity

By accepting a prize, winners grant Sponsor permission to use their name, Instagram handle, likeness, and/or entry for promotional purposes in any media without additional compensation, unless prohibited by law.

9. Release & Limitation of Liability

By participating, entrants agree to release and hold harmless Sponsor and its affiliates from any liability arising from participation in the Giveaway or acceptance, use, or misuse of the prize.

Sponsor is not responsible for lost, late, misdirected, or incomplete entries, or for any technical issues related to Instagram or internet connectivity.

10. Privacy

Information collected from entrants is subject to Sponsor’s Privacy Policy. Entrants acknowledge that their information will be used solely for the purposes of administering the Giveaway and fulfilling prizes.

11. General Conditions

Sponsor reserves the right to cancel, suspend, or modify any Weekly Giveaway if fraud, technical failures, or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Giveaway.

Participation is limited to individuals physically located within the United States at the time of entry.

12. Governing Law

These Official Rules are governed by the laws of the United States and the state in which Sponsor is headquartered, without regard to conflict of law principles.